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| Marketing, sales and management consulting to high technology companies ... Westhill Marketing, located in San Jose, California, has over 29 years experience marketing high technology products and services. We know technology market factors, factors that appeal to technology buyers and the processes necessary to sell to them. Silicon Valley continues to grow as a diverse technological business community engineering and manufacturing for computers, disk drives, semiconductors and other high technology products active here and software companies, such as internet and information technology companies, have taken a strong position within the area. A marketing company in this area must deal with technology evolution, product development and worldwide reach — we can. We provide in-depth marketing services to companies interested in sophisticated market presence. We develop market and customer group profiles and strategic target marketing plans with emphasis on a spearhead approach to market entry . We develop key appeals for product or service features, assist with collateral development and help define sales organizations by developing sales channel profiles. If a sales channel is needed, we help organize and define meaningful channels through direct, partner, OEM, distribution structures or a combination of structures — you reach the customer. Westhill addresses ongoing change by contributing to the infrastructure of businesses and technology companies. Change is inevitable requiring vision, organization and leadership to keep the ship tacking correctly. When change is needed, employees need to know the company vision is clear, they will be included in the future and management leadership is in place. What if you need to implement change, but people in your organization are not willing to follow? We've seen it happen and can help. To develop and grow, a company must be partners with the customer, develop marketing messages based on strong appeals, and focus on developing a good targeted customer base with key accounts and compatible distribution. Customers expect quick response, involvement with product decision, and a working relationship with you, their supplier. Key people from your industry must be included by having involved groups help focus you on key meaningful features with strong appeals. We help involve the right people and develop features and specifications quickly improving the speed at which products must be developed. We work with you to integrate marketing thinking into your organization so each functional group adds to overall market effectiveness. The benefit to you is better efficiency producing revenue. Often, companies need to have important market factors and appeals internalized into products, company departments and disciplines to accommodate the ever increasing expectations and provide products and services that clearly focus on customer wants and needs. Companies work best when everyone is focused on the market, the customer, and the benefits offered. With extensive marketing practical experience, we can help with leadership and management issues to get the most effective and efficient use of people and resources. The right leadership, management and reporting structures make a company move forward with all participants pulling in the same direction, eliminating as much internal strife as possible — let's get your groups moving together. Setting objectives to reach goals utilizing strong market intelligence and meaningful product design is paramount. With planning, leadership and management, your objectives and goals need not be alienated from practice. — let's discuss your goals. Please contact Boyd Jones with questions or interests at |
Updated 04/26/2008 BJ |
